In recent years, as people's awareness of health, dietary structure also quietly changing, beef and mutton consumption market gradually become active again. However, due to the shortage of China over the meat source, the stock will decline every year, coupled with rising cost of breeding, beef and mutton prices on the market is also growing. The latest monitoring data show that the national average beef prices in more than 35 yuan per kg, lamb prices average around 45 yuan per kilogram, and with the arrival of the traditional shopping season, investors still have rising expectations. 


 Shortage of breeding stock of cattle source is drastically reduced 
 Beef cattle breeding industry is the traditional livestock industry, but because of the cattle, long cycle costs, high risks, in recent years, China's beef cattle breeding industry gradually signs of shrinking. According to the survey, in the traditional cattle breeding area, the beef cattle breeding stock has been drastically reduced, and many cattle ranch, cattle ranchers have to withdraw from the ranks of cattle. The same time, due to market demand, a large number of slaughtered cows, of cows significantly reduced the number, a direct result of cattle source on the market even more tense, calf prices, rising farming costs. 
 Cattle less, slaughtering and processing plant looks bad, so that the entire industry, creating a vicious cycle. Beef Cattle Research and Development Center, experts believe that, from the Beef Industry, China's slaughtering, slaughter rate far exceeded its slaughter and processing significantly faster than the speed of breeding herds, over time the industry will inevitably shrink. 


 Strong consumption prices rising 
 In recent years, food safety incidents occur frequently, pork prices continued, more and more families turn to the consumption of beef and mutton. At present, China's annual beef consumption of nearly 6 million tons, showing a severe shortage of trend; due to market demand, the rising cost of breeding, but also to promote a high meat prices. 
 According to the comparative analysis of relevant information, in China's beef during the same period in 2006 the average price of 18.32 yuan per kg, now at 36.47 yuan per kg, almost doubled year-on-year price increase; the same period in 2006, China's average lamb price of 18.33 yuan per kilogram, and now each kilogram 45.77 yuan, a year-on-year rate of increase in more than 130%; It is understood that currently on the market of live cattle prices have reached more than 18 yuan per kilogram of live sheep prices higher, almost reaching the 20 yuan per kg. 
 Experts point out that with the gradual deepening of the concept of the rapid growth of meat consumption and healthy diet, beef and mutton in China the proportion of the consumption structure will show an increasing trend. Therefore, great efforts to develop beef cattle, sheep breeding industry and broad prospects, increase farmers' income has a great significance. 

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